I strive to create user experience that is engaging, intuitive & easy for eyes. I make things easy to find and understand & fun to explore. I take the frustration & irritation out of searching for important information & completing tasks. I enjoy creating complete user experiences that are intuitive & creative.

It has been over ten years since I adopted design & web as a medium for my career & creative satisfaction. I have applied my creative skills, combining my expertise in User Research, Human Computer Interaction & visual aesthetics to create diverse UI design solutions for eCommerce, Financial, Entertainment, Corporate & Product Websites, Desktop & Applications, Kiosk interfaces & moreā€¦ Working for clients from different domains added an extra dimension to my creative skills. I design to satisfy my hunger for creativity.

I am an experienced art director, UX designer & information architect with expertise in usability testing, accessibility evaluation. I also specialize in digital technology & continuously strive to generate value enhancing solutions that are measurable, for my clients & brands. I work towards understanding sales & marketing processes so that I provide appropriate solutions that meet needs & empower consumers.

I envisage a partnership with you, your brand & your customers! Every opportunity & client organization is unique, but the following steps have shown the highest correlation with success on all projects.

Essential Research > Intelligent Design > The War of Art > Extreme Measures > Manage & Deliver

Specialties: Paper prototype (PP), Develop wire frames, Low & High Fidelity Mocks, Site Navigation, Information Architecture (IA), User Centered Design (UCD)

UI Tools: Paper , Axure4, Balsamiq, Photoshop, Illustrator