Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called “tweets” of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
What are you doing? What are your friends doing, right now? Twitter.com, according to their promotional text is, ‘a global community of friends and strangers answering one simple question: What are you doing?
Twitter can work both as a valuable business resource as well as a means to waste time, depending on how you use it. Twitter is a free online service that allows you keep in touch with people, based on the simple concept of status.
If you are much focused, have clear goals and strategies then it can be a powerful way to communicate, reach strangers, influence and network. Twitter can be a valuable resource as long as you have a strategy in place. Use this service to help create and maintain your brand. Twitter is a great tool that is not being used well. It is a tool that joined with others makes a very good and cheap marketing solution. It is a communication tool. No doubt, a valuable business resource.
It helps to start first by knowing one or two people on Twitter that you know you want to follow, or have a news resource or two that you want to read and might share. Then it’s easy to get involved with conversations with those people or about those topics and you’re off! A lot of people waste their time watching TV, which is a huge business for some. If lot of people is wasting their time on Twitter, there must be a huge business opportunity underneath.
One key is NOT to regard it as an advertising broadcast system. Your tweets need to be authentic and of value to your readers to build relationships. Twitter is extremely valuable like all online communities it gives back what you put in. Follow smart, interesting people, talk with them and you’ll find yourself building great relationships.
I think a lot of people think twitter is a medium for advertisers or business, which it is not. Approach it like a social medium created for people to connect and make friends. I’m not saying social media is relevant for every business and is the next cash cow, but the world is now a big digital community and regardless of the business there can be a purpose for twitter.
If deployed correctly it’s a valuable business resource, if not, that it’s a waste of time. The real-time trend is becoming an information overload and fatigue, structure by tools is necessary to keep up with the streams of info.
Business-wise, it is another medium of communication. To keep relationships alive, you need to communicate. Everyone recognizes that a tweet is simply a notification; there is no action that needs to be taken. Yet, if you fill your tweets with inane information about your hourly activities, you will lose value in the eyes of your customers.
If a person is using twitter for fun and in un-professional way it is waste of time, while if s/he is using it with a strategic plan and goals I think it is a good a tool.
So, Twitter can be a very helpful communication tool if you use it to build value for the people receiving your tweets. Should you choose to abuse this tool, then you will damage your own public valuation.